Webit Congress 2012, Istanbul
Digital Ecosystems stand was designed with a pixel-like structure in mind. The company needed an appropriate atmosphere to present their services for digital marketing activities at the biggest booth of the Istanbul Webit Congress, Turkey.
According to the displayed product attributes, the stand had to be technological, light weighted and open. It has been produced using only “smart” materials.
In addition, a good logistics was needed to be able to transport it due that most of the pieces were produced and pre-assembled in Barcelona, 3.000 km away from Istanbul.
We designed a modular building system composed by metallic cubes of 1 mm thick aluminum sheet, reinforced by bending it. Each cube is 60 cm tall, weighs only 2,9 kg, and it’s made of 12 laser cut aluminum pieces.
Modules can be folded into ﬂat boxes to optimize their storage and transportation. The strength of the entire structure is given by the joint of dozens of them. For the Digital Ecosystems stand we used around 300 units.
The resulting booth is framed by a 3,60 meters tall modular wall. Cubes are painted in black using an automobile coating technology. The ones located at sight height are painted in bright colors matching the Digital Ecosystems brand.
The stand creates a separated atmosphere form the rest of the pavilion, and builds a unique space where commercial activity is combined with conferences and social interaction.
More pictures on Flickr:
· Digital Ecosystems Stand
· Assembling process
· IAm Playr stand at Webit Congress
Ultra lightweight modular structure
Making off Digital Ecosystems stands
Modules consist in 12 laser cut pieces made of 1 mm thick aluminum sheet. They are joint together using bridles.
Digital Ecosystems stand was designed with a pixel-like structure in mind
The strength of the entire structure is given by the joint of dozens of modules. For the Digital Ecosystems stand we used around 300 units.